ChatGPT – 用于营销

阅读本章，了解 ChatGPT 如何帮助您增强营销策略的不同方面。我们将探索营销领域的各种 ChatGPT 应用程序，例如电子邮件自动化、广告文案、社交媒体内容、聊天机器人和语言翻译。

除此之外，我们还将看到使用 OpenAI API 对这些应用程序进行 Python 实现。

使用 ChatGPT 进行电子邮件自动化

电子邮件营销仍然是客户参与的基石。使用 ChatGPT，您可以简化和个性化您的电子邮件自动化流程。让我们看一个使用 OpenAI API 生成个性化电子邮件的 Python 代码示例 −

import openai

# 设置您的 OpenAI API 密钥
openai.api_key = 'your-api-key-goes-here'

# 定义客户详细信息
customer_name = "Gaurav"
customer_interest = "Herbal Handwash"

# 创建电子邮件生成提示
prompt = f"Compose a personalized email to {customer_name} highlighting the 
   benefits of {customer_interest}."

# 指定 OpenAI 引擎并发出请求
response = openai.Completion.create(
   engine="gpt-3.5-turbo-instruct",
   prompt=prompt,
   max_tokens=200
)

# 从 API 响应中提取生成的电子邮件
generated_email = response['choices'][0]['text']

# 根据需要打印或使用生成的电子邮件
print(generated_email)

我们将得到以下输出 −

Subject: Say goodbye to harsh chemicals with Herbal Handwash!

Hello Gaurav,

I hope this email finds you well. I am writing to introduce you to a product 
that has completely changed my handwashing routine - Herbal Handwash. 
I believe you will also find it just as amazing as I did.

As you may already know, traditional hand soaps can be harsh on our skin with 
their strong chemicals and fragrances. But with Herbal Handwash, you can say 
goodbye to those worries. Made with all-natural ingredients and essential 
oils, this handwash is gentle and nourishing to the skin. It is free of any 
harsh chemicals, parabens and sulfates making it suitable for all skin types.

Apart from being gentle on the skin, Herbal Handwash also leaves a subtle and 
refreshing fragrance on your hands. The blend of essential oils gives it a 
pleasant aroma which is not overpowering. Unlike other chemical-based hand 
soaps, you won't have any harsh or artificial chemicals.

此示例演示了 ChatGPT 如何帮助自动为您的客户创建个性化电子邮件。

使用 ChatGPT 撰写广告文案

您可以使用 ChatGPT 制作引人注目且具有说服力的广告文案，这对于营销成功至关重要。让我们看一个 Python 示例，它为我们名为"Hexa Pro"的产品生成 150 字的广告 −

import openai

# 设置您的 OpenAI API 密钥
openai.api_key = 'your-api-key-goes-here'

# 定义产品详细信息
product_name = "Hexa Pro"
product_benefits = "cutting-edge features, unmatched performance"

# 创建广告文案生成提示
prompt = f"Create an ad copy for the new {product_name} 
   highlighting its {product_benefits}."

# 指定 OpenAI 引擎并发出请求
response = openai.Completion.create(
   engine="gpt-3.5-turbo-instruct",
   prompt=prompt,
   max_tokens=150
)

# 从 API 响应中提取生成的广告文案
generated_ad_copy = response['choices'][0]['text']

# 根据需要打印或使用生成的广告文案
print(generated_ad_copy)

查看下面生成的广告文案 −

Introducing the new Hexa Pro - the ultimate machine that sets new standards 
in performance and innovation. Say goodbye to ordinary and hello to 
extraordinary with its cutting-edge features and unmatched power.

Experience a new level of precision with its state-of-the-art hexagonal 
blades that effortlessly glide through any material. From tough fabrics 
to dense materials, Hexa Pro tackles it all with ease. Plus, its advanced
motor delivers lightning-fast speed for seamless cuts every time.

But that's not all, Hexa Pro is designed for comfort and convenience. 
With its ergonomic handle and lightweight body, you can work for hours 
without any strain. And the convenient cordless design allows you to 
take it anywhere without any hassle.

聊天机器人和 ChatGPT

聊天机器人在客户互动中已成为不可或缺的一部分。ChatGPT 可以帮助您增强聊天机器人的对话能力。

这是一个 Python 示例 −

import openai 
openai.api_key = 'your-api-key-goes-here'
messages = [ {"role": "system", "content": "You are an intelligent assistant."} ] 
while True: 
   message = input("user: ") 
   if message: 
      messages.append( 
         {"role": "user", "content": message}, 
      ) 
      chat = openai.ChatCompletion.create( 
         model="gpt-4", messages=messages 
      ) 
   reply = chat.choices[0].message.content
   print(f"Bot: {reply}") 
   messages.append({"role": "assistant", "content": reply})

执行提供的代码后，系统会提示您输入查询。例如，如果我们使用查询"我从您的网站购买了产品 X，并希望启动替换。您能指导我完成该过程吗?"该代码利用 ChatGPT 生成响应，并且由于无限 while 循环，它会不断寻求用户的输入。

user: "I've purchased product X from your website and wish to initiate a 
replacement. Could you guide me through the process?"
Bot: To initiate a replacement for the product you purchased from our 
website, please follow these steps:

1. Contact our customer service team using the contact information provided 
on our website. You can usually find the contact details on the "Contact Us" 
page or in the order confirmation email you received.

2. Inform the customer service representative that you would like to initiate
a replacement for product X. Provide them with your order number, the details 
of the item you purchased, and the reason for requesting a replacement.

3. Our customer service team will guide you through the replacement 
process, which may include returning the original product and receiving
a new one, or arranging for a replacement to be shipped to you.

4. Follow any instructions provided by our team regarding returning the
product, receiving the replacement, or any other necessary steps 
to complete the replacement process.

If you have any specific questions or need further assistance during the 
process, please do not hesitate to reach out to our customer service
team for more personalized help.

使用 ChatGPT 生成社交媒体内容

在社交媒体上创建引人注目的内容对于提高品牌知名度至关重要。ChatGPT 可以帮助您创建引人入胜的社交媒体帖子。

让我们看一个 Python 示例，其中 ChatGPT 在"国家工程师日"创建引人入胜的社交媒体内容 −

import openai

# 设置您的 OpenAI API 密钥
openai.api_key = 'your-api-key-goes-here'

# 定义主题或事件
topic = "National Engineers Day"

# 创建社交媒体内容提示
prompt = f"Create a social media post about {topic} that 
   sparks interest and engagement."

# 指定 OpenAI 引擎并发出请求
response = openai.Completion.create(
    engine="gpt-3.5-turbo-instruct",
    prompt=prompt,
    max_tokens=200
)

# 从 API 响应中提取生成的社交媒体帖子
generated_social_media_post = response['choices'][0]['text']

# 根据需要打印或使用生成的帖子
print(generated_social_media_post)

它将产生以下输出 −

Happy National Engineers Day! Let's take a moment to appreciate the 
brilliant minds behind our modern world. Whether it's designing towering
skyscrapers or developing life-saving medical devices, engineers play a 
crucial role in shaping our society. Share in the comments how engineers 
have impacted your life or tag a friend who is an engineering mastermind. 
Let's celebrate and honor these innovative problem solvers today and every
day! #NationalEngineersDay #Innovators #ProblemSolvers #EngineeringPride

使用 ChatGPT 进行语言翻译

在全球范围内扩大影响力通常需要多语言交流。ChatGPT 可以协助进行语言翻译。这是一个 Python 示例 −

import openai

# 设置您的 OpenAI API 密钥
openai.api_key = 'your-api-key-goes-here'

# 定义要翻译的文本
text_to_translate = "This is Tutorialspoint.com-Providing top-rated 
   Tutorials, Video Courses, and Certifications."

# 创建翻译提示
prompt = f"Translate the following English text to French: '{text_to_translate}'"

# 指定 OpenAI 引擎并发出请求
response = openai.Completion.create(
    engine="gpt-3.5-turbo-instruct",
    prompt=prompt,
    max_tokens=100
)
# 从 API 响应中提取翻译文本
translated_text = response['choices'][0]['text']

# 根据需要打印或使用翻译文本
print(translated_text)

您将获得以下翻译文本 −

Il s'agit de Tutorialspoint.com, qui fournit des tutoriels de 
qualité supérieure, des cours vidéo et des certifications réputées.

结论

在本章中，我们探讨了 ChatGPT 等高级语言模型如何改变数字营销。我们介绍了电子邮件自动化、广告文案、聊天机器人、社交媒体内容和语言翻译，并展示了 ChatGPT 如何使营销更轻松、更有效。